Government has introduced a new rule. On YouTube, Facebook, Instagram and all social media platforms where content creators make videos, this rule is going to apply. And this rule every content creator should know otherwise problem can happen later.
Today full rule is explained here. This rule is called 3R Rule and it will be implemented from 20 February 2026.
What Is India New AI Rule 2026?
Indian government has made changes in IT Rules where strictness is increased on AI content and social media content. Now if any wrong or illegal AI content is found then it must be removed very fast.
According to new IT Rules amendment, social media platforms will have to remove illegal content within only 3 hours. Earlier this time was 36 hours.
This rule will be active from 20 February 2026 and main focus is AI generated content and deepfake content control.
Change From 36 Hour Rule To 3 Hour Rule
Earlier system was —
➡ Platform was getting 36 hours
Now system is —
➡ Platform will get only 3 hours
Government has done this change so that harmful or misleading AI content can be removed quickly.
AI Content Label Is Now Mandatory
If you are using AI to make videos then putting AI label is necessary.
According to government guideline:
- AI generated video
- AI altered image
- Synthetic voice
- Deepfake content
All these must have clear label.
Platforms may also take declaration from user that content is AI generated or not.
Important Points For Content Creators
If you are making videos on YouTube, Instagram, Facebook or any platform then:
AI Content Disclosure Is Important
If content is fully AI generated → Label is required
If AI Used Only For Editing → Usually No Issue
If AI used only for editing help or design support → Mostly safe
Fake Reality Type Content → Label Mandatory
If content looks real but actually generated using AI → Label required
What Happens If Rule Not Followed?
If platform does not remove content within 3 hours:
- Platform legal protection can be removed
- Platform can become legally responsible
If user creates wrong or illegal AI content:
- Account can be suspended
- Legal action process can happen
These rules are made to control AI misuse and deepfake spread.
Main Purpose Of Government AI Rules
Government main focus is:
✔ Stop deepfake misuse
✔ Stop fake news spread
✔ Stop online fraud
✔ Control misleading AI generated content
AI generated content is now coming under digital law monitoring framework.
Simple Understanding
If you are making AI videos:
👉 Put AI label
👉 Do not create misleading real looking fake content
👉 Follow platform rules
Because now government will be strict not only on users but also on social media platforms.
Final Creator Advice
If you are making AI content:
✔ Turn YES on Altered Content option
✔ Do AI disclosure properly
✔ Make safe and transparent content
Because from 20 February 2026 these rules will be active and strict checking can happen.
Conclusion
This new 3R rule is important for every content creator.
Making AI content is not wrong, but transparency is necessary now.